I have read so many articles and blogs on how to design business logo. Some of the advice really works. Though they only discuss the basics, they can help you achieve the perfect image you wanted. Thousands of ideas and concepts are now distributed on different Internet sites. Hope this one will also be able help you.By far, an interesting and challenging task for any enterprise is to design business logo. It is not only the simple application of the emblem and being creative. The process of creativity is one of the most important factors you need to have in designing. There is nothing simple with and as sensitive as representing a company name using an emblem.The planning phase must ensure that the unique concept will stand out against other competition. The process starts by putting together all gathered ideas from people who are experts at such procedures.Behind a Successful Enterprise is a Famous LogoOne of the considerations in this process is having the actual image that portrays the company’s character and message. I’m personally amazed with FedEx. You might think it is only a simple text logo, but it has a message. The arrow between the letters “E” and “x” signifies its fast carrier service. Another example is the ice cream maker, Baskin Robbins. The pink texts from the letters “B” and “R” represent the number 31 denoting they have 31 ice cream flavors to offer.Put Heads TogetherBrainstorming is very important because it is the part where all ideas come in. Combination, merging, and sifting are done. In this way, the firm can come up with an emblem that is perfect. Allow the staff to share ideas and roll them into one. Of course, the result must not be far from the company’s objectives. To design business logo, the process still ends up in one concept.Do the SketchingAfter choosing and trimming the ideas and concepts, he can start doing his work. Drafting it on a piece of paper is one easy way.Time for Digital InputAfter successfully sketching the emblem, the artist can then transfer the workload to the graphic artist. Digital experts can now play with colors, the graphic, and the template. The sketch that has been drawn by hands becomes the draft. The digitalization process applies all multimedia touches. A finished concept can be saved in any file format. Usually as a picture file, it can be commonly saved as JPEG, PNG, BMP, GIF, PSD, and other file types.It undergoes extreme scrutiny from the higher members of the board. Suggestions are then carefully weighed based on strengths and weaknesses. Further revisions can then be done to eliminate imagery weaknesses.Ready for ReleaseThe work is then ready to represent and highlight the character and objectives that have always been attributed to the company. It is highly advisable to have the emblem registered for its trademark. In this way, it will be protected.
Last night as I celebrated my daughter’s birthday at a Darius Rucker Concert at Bayside at the beach in Delaware, it struck me how much a great entertainer is similar to someone making a great speech or presentation. Let’s take a look at the similarities that lead to success.1. In the first 30 seconds on stage, you knew he would deliver what was promised. Darius entered the stage with high energy; he was fully present and immediately connected with the audience. He said “Don’t worry if you miss anything, this lady up front is filming the whole thing on her iPhone. See her after the show” Everyone had a good laugh. The background flashed familiar street and route signs of the area, our favorite football team symbols and photos of the beach. He spoke of taking his children to the beach and mentioned local attractions. He was right out at the front of the stage speaking to everyone and moving around to connect with the audience. Do you connect with your audience or are you following a script? Connecting with the audience early puts both them and you at ease and gets things going.2. As he sang the first several songs, I noticed that he danced while music played between verses but he came back on the exact correct note often turning in unison with the lead guitarist or the banjo player and making a face-to-face connection. That took lots of practice and it showed. How often do you practice your speech? Do you know just where to pause or to emphasize an important point?3. Darius choose several songs that were very familiar to the audience and asked them to join in singing the chorus. This got everyone involved, young and old. I am sure people heard us down on the boardwalk in Ocean City. The participation made it exciting and more memorable. Do you get your audience involved? No, it may not be singing the familiar chorus to a tune but it can be asking a question, getting a person to participate in a demonstration, telling a story that creates a vision and connects or ask them to do something.4. I took a look at the media control area, this was clearly a well coordinated multimedia show with flashing lights, colorful background graphics and mixing of the music from Darius and the band. Your presentation probably will not call for this elaborate orchestration of media, but your media should be rehearsed. Are you presenting with PowerPoint, including a switch to a website, or perhaps a video? Practice switching media helps to ensure smooth transitions. Yes, in today’s world there can be snafus with technology, but practice enables the best possible result and the opportunity to create a backup plan.5. Darius ended on a high note with lots of energy. He sang a familiar song and there was an explosion of music, graphics and lights. The crowd was thrilled! Then he said thanks for a great time, drive safe and come back next year. We all left satisfied and knew exactly what to do next.Take a tip from an expert and prepare like a pro!